Maziy, N.
(2023).
The main tools of internet marketing in public administration in the conditions of global digitalization.
Democratic Governance,
16(2),
91-102.
https://doi.org/10.23939/dg2023.02.091
The main instruments of Internet marketing of public administration in the provision of services to the population are studied. The essence and features of contextual and targeted advertising are defined, the main differences and common features, features of promotion and types are presented. Affiliate marketing is analysed, its relevance is determined, and the main components are proposed. The essence and interrelation of content marketing and social media marketing are revealed, the relevance and priority of their use are substantiated. The use of email marketing and remarketing is substantiated. The necessity of optimising a website for search queries is substantiated
Internet marketing, public administration, marketing, advertising, website, social network, context, target, affiliate, content, social media marketing, optimisation
Received 01.08.2023, Revised 25.10.2023, Accepted 24.11.2023
Retrieved from Volume 16, No. 2, 2023
https://doi.org/10.23939/dg2023.02.091
Pages 91-102
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